Duration: 6 Months




Personal Grooming

  Objectives of retailing Importance of grooming
  Career Path Personal grooming habits and overall cleanliness
  Retail institution classification Business attire and its importance
  General merchandise and food retailing Make up (For women)
  Marketing mix  

Customer Service & Selling Skills

  Understanding basic channel distribution in retail Introduction to customer care
  Relationship retailing Types of customers

Retail in India

Customer loyality, Satisfaction and delight
  India’s economic performance Selling skills
  Retail industry evolution Closing techniques
  Retail formats in India Retail selling and shopping motives
  The Indian consumer Buying process
  Current retail scenario Sales Standards

Career in Retail



  Role of CSA Application and importance of communication
  Job skills Listening skills
  Career Path Telephone etiquettes
  Job market Methods of communication

Retail Security & Crisis Management

Personality development and self introspection
  Detecting and preventing shoplifting Resume writing
  Employee theft Interviewing skills
  Store operations and administration    
  Accidents & Insurance    

Customer Behaviour

  Perception and learning    
  Shopping behaviour    
  Customer Image    
  Buying motives    
  Market Research    
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